Tips For Success

Tips For Success

Write an Effective Classified Ad:

Use these key words:

FREE
PROVEN
DISCOUNT
MONEY
EXCITING
NO RISK
POWERFUL

NEW
FAST
SALE
CASH
SECRET
AMAZING
SEXY

MONEY-BACK GUARANTEE
EASY
STEP-BY-STEP
WEALTH
IMPROVED
LIMITED SUPPLY
FREEDOM

Use these action words:

CALL NOW
ORDER NOW

START TODAY
ACT NOW

HURRY
BUY NOW

Use these Power Phrases:

Yours FREE
Absolutely FREE
Claim your free ______ !
free of charge
at no charge
Valuable gift enclosed!
Free gift!
Free gift enclosed!

We're giving away...
It's yours to keep.
Keep it, use it, enjoy it!
Accept this...
Send for free facts.
This one's on us!
Included at no extra cost
Take it - it's yours!

Win...
Play and win!
Double your winnings!
Over ___ chances to win!
Take your pick of these fabulous prizes!
All prizes will be awarded!
Win a brand--new ______ !
hundreds of prizes

Type style (font):

	Don't type entire ad in all CAPS - it makes it difficult to read.
	For example:	CALL ABC COMPANY TODAY: 1-800...
		Call ABC Company Today: 1-800...

	Always bold the headline and only the keywords for emphasis.
	For example:	Call for free brochure
		Call for FREE brochure

	Don't italicize if the text is very small.
	For example:	Free Catalog
		Free Catalog

	Simple, easy-to-read fonts work best.
	For example:	Call Today
		Call Today

	Hyphenate words that go together.
	For example:	easy to read
		easy-to-read

If you would like personalized help with writing your ad, we can help you write an effective, result getting ad.

Seven Things Your Ad Must Have:

	1. Capture Attention
	2. Create Interest in the Product or Service
	3. Describe Product Benefits
	4. Create Desire to Purchase
	5. Offer a Guarantee
	6. Tell Reader to Take Action
	7. Have a Key/Code in the Ad

"Letters we get..."


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